We are no longer accepting applications for this workshop series.
This workshop series provides a comprehensive roadmap for businesses to maximize profits during the peak shopping season. Learn proven strategies for crafting compelling campaigns, optimizing customer experiences, and driving conversions. From planning and preparation to execution and analysis, gain the knowledge and tools needed to outshine the competition and achieve holiday sales success.
Sponsored by:
Series Outline
This series consists of 6 workshops on Thursdays from 1–2pm via Zoom. Participants will be asked to complete a program survey about 6 months after the program ends.
August 22: Creating your Holiday SKU Lineup with Pilar Ochi
Create your Holiday SKU lineup and optimize your product assortment for maximum sales and minimum supply chain disruption. This workshop includes assortment, merchandising, pricing, and sales strategies.
August 29: Social Media Video Strategies with Marisa Ramos
Learn the benefits of using video in your social media strategy, how to craft and optimize content, and when to invest in ads and outsourcing.
September 5: Financing Inventory with Alice Zhang
The holiday season can stress small businesses’ cash flow. Many brands make the majority of sales during the holiday season. Investing in enough inventory to avoid leaving revenue on the table can be tricky. Learn strategies for financing inventory.
September 12: Holiday PR Opportunities with Nora Wolf
The biggest product PR opportunity of the year happens over the holidays: Holiday Gift Guides. Don’t miss out on the opportunity to get your brand in front of millions of people all for the price of your time crafting and targeting your pitch.
September 19: Optimize Your Web Presence with Gaurav (Rav) Mendiratta
SEO, Local SEO, Google Ads or Social Media? Learn what makes sense for your business and when.
September 26: Marketing Calendar & Email Marketing with Dory Blair
You’ve been hard at work building an email list all year. Now it’s time to harvest it for revenue! Email is often the top marketing channel for driving DTC sales over the holidays. Learn when, how often, and what types of emails to send in order to make the most from Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.
Maximize your learning! This special workshop series will be held entirely on Zoom for your convenience.
To get the most out of the workshops, we request that you:
- Attend all sessions
- Actively participate in discussions with your camera on (it fosters a more engaging experience!).
Register today to see if you qualify for a scholarship.
- Scholarship qualifications include manufacturing a product in the San Francisco Bay Area, fewer than 30 employees, business is woman, BIPOC, or, veteran-owned. 25 scholarships are available.
- This collection of seasonal workshops has a registration fee of $850 per company without a scholarship.
Number of seats available: 0
FAQs
To fully participate in our workshop series, joining SFMade as a local manufacturer is necessary. This unlocks benefits such as exclusive access to workshops, 1:1 advising, networking opportunities, and resources to support your business growth.
You’ll receive an update on your application for the scholarship within 2 working days. We’ll send the email to the address you provided in your application.
If you haven’t heard from us after two days, feel free to email us at: [email protected].
SFMade has a limited number of sponsored scholarships for our programs and services every year. With a scholarship, you’ll have seasonal, unlimited access to our workshops and receive personalized guidance through 1:1 consultations with our expert business advisors.
Don’t miss this opportunity to take your business to the next level!
This collection of seasonal workshops has a registration fee of $850 per company without a scholarship.
We also offer free workshops, open to all, throughout the year. Check our calendar or contact advising@sfmade for additional information.
In addition to our workshops, you may be eligible to receive 1:1 advising from Staff Specialists and Expert Consultants along with workshop participation.
Our team has diverse expertise in:
- Financial planning & analysis: Optimize your cash flow, manage risk, and make informed financial decisions.
- Hiring & Talent: Skilled guidance on recruitment, onboarding, and building strong teams.
- Marketing & Growth: Develop winning strategies to attract customers and achieve sustainable growth.
- Operations & Efficiency: Optimize your processes for maximum productivity and profitability.
- Real Estate & Space: Locate the ideal space to optimize your operations and enhance your brand presence.
