Pitch Like A Pro: 4 Steps to The Perfect Wholesale Pitch
DATE
November 5, 2025
TIME
1:00 pm
- 2:00 pm
LOCATION
Zoom
Join us on November 5th from 1-2PM for a webinar covering Alli Ball‘s four-step framework for ensuring you’re prepared, confident, and ready to get that buyer to say “yes!” to carrying your product line.
You’ll learn how to connect with buyers, exactly what that buyer considers as they review your product line, what makes them pass on your brand, and how to ensure you’re filling a need for their shelves. If you’re serious about pitching to retail stores, you’ll want to attend this session!
Alli Ball, former Grocery Buyer & Head of Grocery from Bi-Rite Market in San Francisco, is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.
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Joyce is an innovation strategist who is passionate about creating positive social change. She is a consultant at Sonder Collective, a social impact consultancy specializing in climate, humanitarian, and global health issues.
With 15 years of experience in various sectors, Joyce brings expertise in strategic planning, research, and developing solutions. Her work is fueled by her curiosity and commitment to making a difference. Before joining Sonder Collective, she worked at digital health startups, Kaiser Permanente Innovation, Elevance Health Innovation, and PricewaterhouseCoopers Advisory Services.
Joyce has a Master of Business Administration from the California College of the Arts and a Bachelor of Business Administration from Eastern Michigan University. She strongly believes in the power of creativity and entrepreneurship, which she promotes through graduate teaching at the California College of the Arts. She also served on the board of The Crucible, an industrial arts school in West Oakland. Currently, she serves as a founding advisory board member for COVEN, which focuses on activating spaces and places for monumental art.
Joyce lives in San Francisco with her husband. They recently completed their first host experience within a cultural exchange program and are committed to hosting each year. In her free time, she enjoys adventuring in nature and collaborative public art projects with Five Ton Crane at Seaport Studios in Richmond.
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