Branding & Communication
DATE
February 16, 2024
TIME
1:00 pm
- 2:30 pm
LOCATION
Zoom

Event Details

In today’s competitive marketplace, having a strong brand and knowing how to communicate it effectively is essential for success. This interactive workshop will give you the tools and insights you need to rock your brand and make it resonate with your target audience.

This workshop will cover the following topics:

  • Define your brand’s core identity, values, and promise
  • Differentiate your brand from your competitors
  • Define your brand’s core message
  • Communicate your brand message to your target audiences
  • Define your key messaging points
  • Understand your communication goals
  • Communicate with your target audiences through your channels

Workshop Activities:

  • Brand identity brainstorming
  • Brand messaging exercise
  • Target audience profiling

Presenter:
SFMade Expert Consultant Vanessa Toy, Founder, Cultivate Creations

CMA+ members can register here.

Organizer
SFMade
Event Information
Share

Other Events

May 21, 2025
Save the Date for Here/Now 2025

About the Space

Offering or Seeking?(Required)
Please describe the property you have available or are seeking with all important details of the space.
Who should we contact with questions?
This field is for validation purposes and should be left unchanged.

SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107
P: 415 408 5605

Joyce Shulman – Board Development Committee
Principal at Sonder Collective

Joyce is an innovation strategist who is passionate about creating positive social change. She is a consultant at Sonder Collective, a social impact consultancy specializing in climate, humanitarian, and global health issues.

With 15 years of experience in various sectors, Joyce brings expertise in strategic planning, research, and developing solutions. Her work is fueled by her curiosity and commitment to making a difference. Before joining Sonder Collective, she worked at digital health startups, Kaiser Permanente Innovation, Elevance Health Innovation, and  PricewaterhouseCoopers Advisory Services. 

Joyce has a Master of Business Administration from the California College of the Arts and a Bachelor of Business Administration from Eastern Michigan University. She strongly believes in the power of creativity and entrepreneurship, which she promotes through graduate teaching at the California College of the Arts. She also served on the board of The Crucible, an industrial arts school in West Oakland. Currently, she serves as a founding advisory board member for COVEN, which focuses on activating spaces and places for monumental art. 

Joyce lives in San Francisco with her husband. They recently completed their first host experience within a cultural exchange program and are committed to hosting each year. In her free time, she enjoys adventuring in nature and collaborative public art projects with Five Ton Crane at Seaport Studios in Richmond.

SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107 P: 415 408 5605

Manufacture : San Jose

1608 Las Plumas Avenue
San Jose, CA 95133
P: 408 326 0591