Optimize Your eCommerce Store
DATE
March 26, 2026
TIME
1:00 pm
- 2:00 pm
LOCATION
Zoom

Join us on Thursday, March 26, 2026 from 1–2PM for a virtual workshop designed to help you strengthen your online sales strategy. In this session, SFMade’s Engagement Manager, Ryan de la Hoz, will cover practical ways to improve your product pages, streamline the customer journey, and increase conversions.
This workshop explores actionable strategies you can implement right away, like from optimizing product descriptions and photography to refining your checkout flow and building customer trust.
SFMade
150 Hooper Street, Unit 200
San Francisco, CA 94107
P: 415 408 5605
Joyce is an innovation strategist who is passionate about creating positive social change. She is a consultant at Sonder Collective, a social impact consultancy specializing in climate, humanitarian, and global health issues.
With 15 years of experience in various sectors, Joyce brings expertise in strategic planning, research, and developing solutions. Her work is fueled by her curiosity and commitment to making a difference. Before joining Sonder Collective, she worked at digital health startups, Kaiser Permanente Innovation, Elevance Health Innovation, and PricewaterhouseCoopers Advisory Services.
Joyce has a Master of Business Administration from the California College of the Arts and a Bachelor of Business Administration from Eastern Michigan University. She strongly believes in the power of creativity and entrepreneurship, which she promotes through graduate teaching at the California College of the Arts. She also served on the board of The Crucible, an industrial arts school in West Oakland. Currently, she serves as a founding advisory board member for COVEN, which focuses on activating spaces and places for monumental art.
Joyce lives in San Francisco with her husband. They recently completed their first host experience within a cultural exchange program and are committed to hosting each year. In her free time, she enjoys adventuring in nature and collaborative public art projects with Five Ton Crane at Seaport Studios in Richmond.
SFMade