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PR Strategies for Manufacturers: How to Pitch Your Story to Reporters

April 28 @ 10:00 am - 11:30 am

| $10

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This workshop will provide practical strategies to help you identify, understand, and connect with the reporters who cover your industry. We’ll begin with a quick overview of what PR is and what it isn’t, and then we’ll provide strategies to get a reporter’s attention.

The conversation will be led by Ken Stram, Founder of 2Bridge Communications, and Kristy Lin Billuni, The Sexy Grammarian.

The workshop will cover how to:

  • Identify the media outlets and reporters who reach your audience
  • Cultivate relationships with reporters
  • Craft your story for reporters
  • Write a compelling pitch
  • Write a subject line that gets attention
  • Follow up appropriately with reporters
  • Share your news on social media for maximum impact