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PR Strategies for Manufacturers: How to Pitch Your Story to Reporters
April 28 @ 10:00 am - 11:30 am| $10
This workshop will provide practical strategies to help you identify, understand, and connect with the reporters who cover your industry. We’ll begin with a quick overview of what PR is and what it isn’t, and then we’ll provide strategies to get a reporter’s attention.
The workshop will cover how to:
- Identify the media outlets and reporters who reach your audience
- Cultivate relationships with reporters
- Craft your story for reporters
- Write a compelling pitch
- Write a subject line that gets attention
- Follow up appropriately with reporters
- Share your news on social media for maximum impact