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May 2022
How To Make Social Media Work For You
Whether you’re just starting to think about social media or you’re looking to take it to the next level, this session is designed to give you practical advice for making social media a powerful tool for your business. In this webinar, Alexa Tonner, the Co-Founder and COO of Collectively, will cover: Identifying which platforms to focus on–and which to skip Building an audience How social media can help other areas of your business Defining success Some best-in-class examples About Alexa: Alexa…
Find out more »June 2022
Charging What Your Worth: MSRP for Food & Beverage Products
Establishing the right Manufacturer’s Suggested Retail Price for Food & Beverage Consumer Packaged Goods (CPG). Art vs Science. In this discussion we’ll remove some of the mystery from determining the optimal price for your food or beverage product. How much weight should you give to each factor? Cost of Goods & profitability: Are you keeping up with inflation? Competitive Analysis: What are they charging? Your Value Add: What’s unique about your product? Fear & Risk: Can you afford to lose…
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