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June 2022


Charging What You’re Worth: MSRP for Food & Beverage Products

June 16 @ 10:00 am - 12:00 pm

Establishing the right Manufacturer’s Suggested Retail Price for Food & Beverage Consumer Packaged Goods (CPG). Art vs Science. In this discussion we’ll remove some of the mystery from determining the optimal price for your food or beverage product. How much weight should you give to each factor? Cost of Goods & profitability: Are you keeping up with inflation? Competitive Analysis: What are they charging? Your Value Add: What’s unique about your product? Fear & Risk: Can you afford to lose…

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