We are no longer accepting applications for this workshop series.
This workshop series provides a comprehensive roadmap for businesses to maximize profits during the peak shopping season. Learn proven strategies for crafting compelling campaigns, optimizing customer experiences, and driving conversions. From planning and preparation to execution and analysis, gain the knowledge and tools needed to outshine the competition and achieve holiday sales success.
Sponsored by:
This series consists of 6 workshops on Thursdays from 1–2pm via Zoom. Participants will be asked to complete a program survey about 6 months after the program ends.
Create your Holiday SKU lineup and optimize your product assortment for maximum sales and minimum supply chain disruption. This workshop includes assortment, merchandising, pricing, and sales strategies.
Learn the benefits of using video in your social media strategy, how to craft and optimize content, and when to invest in ads and outsourcing.
The holiday season can stress small businesses’ cash flow. Many brands make the majority of sales during the holiday season. Investing in enough inventory to avoid leaving revenue on the table can be tricky. Learn strategies for financing inventory.
The biggest product PR opportunity of the year happens over the holidays: Holiday Gift Guides. Don’t miss out on the opportunity to get your brand in front of millions of people all for the price of your time crafting and targeting your pitch.
SEO, Local SEO, Google Ads or Social Media? Learn what makes sense for your business and when.
You’ve been hard at work building an email list all year. Now it’s time to harvest it for revenue! Email is often the top marketing channel for driving DTC sales over the holidays. Learn when, how often, and what types of emails to send in order to make the most from Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.
To get the most out of the workshops, we request that you:
Number of seats available: 0
To fully participate in our workshop series, joining SFMade as a local manufacturer is necessary. This unlocks benefits such as exclusive access to workshops, 1:1 advising, networking opportunities, and resources to support your business growth.
You’ll receive an update on your application for the scholarship within 2 working days. We’ll send the email to the address you provided in your application.
If you haven’t heard from us after two days, feel free to email us at: [email protected].
SFMade has a limited number of sponsored scholarships for our programs and services every year. With a scholarship, you’ll have seasonal, unlimited access to our workshops and receive personalized guidance through 1:1 consultations with our expert business advisors.
Don’t miss this opportunity to take your business to the next level!
This collection of seasonal workshops has a registration fee of $850 per company without a scholarship.
We also offer free workshops, open to all, throughout the year. Check our calendar or contact advising@sfmade for additional information.
In addition to our workshops, you may be eligible to receive 1:1 advising from Staff Specialists and Expert Consultants along with workshop participation.
Our team has diverse expertise in:
SFMade
150 Hooper Street, Unit 200
San Francisco, CA 94107
P: 415 408 5605
Joyce is an innovation strategist who is passionate about creating positive social change. She is a consultant at Sonder Collective, a social impact consultancy specializing in climate, humanitarian, and global health issues.
With 15 years of experience in various sectors, Joyce brings expertise in strategic planning, research, and developing solutions. Her work is fueled by her curiosity and commitment to making a difference. Before joining Sonder Collective, she worked at digital health startups, Kaiser Permanente Innovation, Elevance Health Innovation, and PricewaterhouseCoopers Advisory Services.
Joyce has a Master of Business Administration from the California College of the Arts and a Bachelor of Business Administration from Eastern Michigan University. She strongly believes in the power of creativity and entrepreneurship, which she promotes through graduate teaching at the California College of the Arts. She also served on the board of The Crucible, an industrial arts school in West Oakland. Currently, she serves as a founding advisory board member for COVEN, which focuses on activating spaces and places for monumental art.
Joyce lives in San Francisco with her husband. They recently completed their first host experience within a cultural exchange program and are committed to hosting each year. In her free time, she enjoys adventuring in nature and collaborative public art projects with Five Ton Crane at Seaport Studios in Richmond.
SFMade
Manufacture : San Jose
1608 Las Plumas Avenue
San Jose, CA 95133
P: 408 326 0591