Job Summary:

The Technical Marketing Manager will contribute significantly to Allied Telesis’   success by driving solution adoption, increasing market share, and building strong ecosystem partner and customer relationships. This position will play a crucial role in bridging the gap between product development and sales, ensuring that solutions are effectively positioned and marketed to meet customer needs.

Essential Duties and Responsibilities:

• Conduct in-depth market research to identify target audiences, understand their needs and analyze competitive landscapes.  Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
• Provide technical expertise to support the development of marketing campaigns, ensuring that technical accuracy is maintained across all marketing channels.
• Work closely with engineering, product management and sales to ensure alignment on product development and marketing strategies.
• Build and maintain relationships with industry influencers and customers to gather feedback and understand market trends.
• Develop compelling solution positioning and messaging that differentiates the company’s offerings from competitors.
• Create various marketing materials, such as whitepapers, case studies, presentations, and blog posts, to educate and engage target audiences
• Develop technical content to support sales and revenue generation.
• Support regional sales teams to engage with prospects and secure new deals
• Support Marcom team to implement marketing campaigns to generate leads and drive demand for the product or service.

Key Objectives:

• Identify business opportunities
• Initiate and drive the development of the solutions in key markets
• Contribute to validate the solutions.
• Contribute to build compelling value proposition and solid competitive advantages.
• Enable Sales Teams to increase market share.
• Identify and grow solution ecosystems.
• Drive solutions adoption.

Experience, Skills & Abilities:

• 5+ years of relevant experience in technical marketing, product management or product marketing.
• Ability to engage with engineering and derive marketing messages to maximize product sales.
• Proven track record of successfully navigating the target market segments.
• Technical knowledge of key products/services within these segments.
• Strong understanding of the relevant industry trends, competitive landscape, and customer needs.
• Ability to effectively analyze and optimize the value chain of the  target market segments.
• Excellent written and verbal communication.
• Strong analytical and problem solving skills.

Education / Training:

• Bachelor’s degree in Computer Science, Electrical Engineering or equivalent