Digital Marketing Manager

Company Overview

Bi-Rite Market

Bi-Rite Market Website
The Bi-Rite Family of Businesses has been a San Francisco institution for more than 80 years. Today, the company includes two neighborhood Markets (on 18th Street and Divisadero), a world-renowned Creamery and solar-powered Creamery Truck, and our creative Catering and Commissary Kitchen. We believe food does more than nourish, it brings people together. As a Certified B Corporation, ranked in the top 5% for the world for our community impact, it’s our responsibility to build meaningful relationships with each part of our extended family: the food we make and sell connects our staff, our guests, our producers, and the environment. Named one of Forbes 25 Best Small Companies in America, our team is comprised of entrepreneurs, dreamers, doers, artists, activists, and, of course, food lovers!

If you’re a people person with a passion for heartfelt service, we invite you to join us on our mission of Creating Community Through Food®!

Bi-Rite Management Services, LLC is an Equal Opportunity Employer

Job Categories

  • Hours: Full-time
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  • Hybrid
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Job Duties

This new role on the Bi-Rite Family of Businesses’ Marketing + Community team will support Bi-Rite’s growth by using and evolving our digital channels to share the inspiring, memorable Bi-Rite experience with more guests. If you’re looking for an opportunity to put your experience to work helping a local, mission-driven, retail brand which emphasizes human connections while doing good for the community, let’s talk!

- Develop and launch marketing programs and campaigns across multiple channels and platforms to drive retail guest acquisition, eCommerce transactions, and increase audience size, engagement, and overall brand affinity
- Manage paid media strategy and tactics in partnership with external agency partners; leverage analytics and consumer insights to inform decision making
- Collaborate with other Marketing + Community team members to identify, test, and optimize social media platforms, content, and performance
- Draft briefs and lead creative development for various marketing campaigns/tactics
- Partner with eCommerce leads, retail operations, and external partners to create seamless guest experiences by optimizing integrations and platforms
- Responsible for pixels, tags, and tracking code across Bi-Rite’s digital platforms (WordPress, Shopify, Square, Instacart, and FoodStorm)
- Set KPIs and establish regular cadence for analysis and results reporting
- Research channel/platform trends and functionality to inform performance opportunities
- In partnership with director of marketing conduct guest, competitive, and market research to evaluate consumer behavior and needs and maintain guest segmentation
- Co-own marketing tech stack; design roadmap and budget for continued evolution

Job Requirements

- 3+ years’ experience in digital marketing
- Demonstrated experience developing and managing successful consumer marketing campaigns
- Detailed understanding of digital marketing channels such as paid social, SEM, display, email, affiliate
- Experience analyzing and interpreting data from multiple sources to make data driven recommendations and decisions
- Entrepreneurial, can-do mindset and able to work autonomously to create solutions; appetite for creating within a limited resource -environment
- Proactive problem-solving skills; ability to anticipate obstacles and identify alternate solutions/ideas; know when to seek guidance
- Excellent project management and organizational skills; ability to manage multiple projects simultaneously while maintaining high attention to detail
- Bachelor's Degree in marketing preferred not required

Skills/Experience Preferred

Compensation

$85K/year DOE

Benefits

40% discount on purchases (20% on alcohol); 100% paid medical, dental and vision insurance; Paid Time Off; Holiday Pay; 401(k) retirement plan with employer match (4%) and profit sharing; Paid training, field trips and volunteerism; Career advancement opportunities; A satisfying meal with your shift; Weekly on-site COVID testing; Pre-tax commuter benefits; Employee Assistance Programs; Free 18 Reasons Cooking Classes

Hours

Full-time

Resume Required

Yes

Cover letter Required

Yes

Other Application Requirements

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