Social Media Manager

Company Overview

Fort Point

Fort Point Website
Fort Point is an independent San Francisco beer company made up of people who believe the simple things in life can be a whole lot better. Our approach to brewing is to make the familiar taste unusually delicious. We’re influenced by the craft brewing tradition, but we’re also allergic to dogma. We care most about making beers worth coming back to—beers that people are proud to enjoy and share with each other.

Fort Point Beer Company is seeking a dynamic, creative Social Media Manager to join our team. The ideal candidate is a swiss-army knife social media professional and exceptional multimedia storyteller with strong writing, photography and organizational skills and a deep passion for San Francisco and the Fort Point brand. In this role you will work with the Chief Brand Officer to support the evolution, definition and execution of the Fort Point brand across all social media channels.

This is a position that works remotely, and will regularly be asked to attend meetings on visit our brewery and taproom locations in San Francisco for projects.

Job Categories

  • Hours: Full-time
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  • Industry: Food and Beverage
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Job Duties

Primary Responsibilities:
- Plan and manage the development, posting, and ongoing optimization of Fort Point’s social media calendar, with a core focus on Instagram, Facebook, Twitter and LinkedIn
- Lead the creation and execution of all of Fort Point’s social media posts including copy, photography and video to create fun and thoughtful content that is tailored for each network and audience
- Concept and execute social media campaigns to support key product launches, events and partnerships
- Develop content for social ad campaigns that drive the growth of Fort Point’s new e-commerce platform Fort Point Direct
- Actively engage with Fort Point’s social media audience, deepening online social conversations and building engagement and brand loyalty
- Create strategies to authentically grow Fort Point’s social media following, and drive lasting brand and business results
- Analyze ongoing social media initiatives, measure their effectiveness and report on results with clear, actionable insights
- Provide recommendations for social strategies, bringing your knowledge of the latest trends and technologies to the table
- Serve as Fort Point’s in-house photographer for projects beyond social media, including employee headshots, website photos, product listings, presentations, events, and other projects as needed

Job Requirements

Please include links to at least 2 social media channels you’ve managed, as well as a minimum of 3 examples of content pieces you’ve developed and written
- 5+ years experience leading creation and implementation of social media campaigns
- A proven track record of success growing social media for a brand
- Project management experience and demonstrated ability to own projects, build processes and meet deadlines as a proactive, resourceful and organized self-starter
- Engaged and curious nature that will allow you to build relationships across internal teams and discover, document and share their stories
- Exceptional writing skills and knack for crafting narratives that build an emotional connection
- Ability to distill complex concepts into approachable content that is engaging for a wide audience
- Experience using social media to drive e-commerce sales
- Strong photography/photo-editing skills and expert proficiency with Adobe Lightroom
- Experience shooting and editing short-form video while optimizing video file formats and lengths for social media--Adobe Premiere Pro experience a plus
- Awareness about what’s socially and culturally relevant
- Sophisticated grasp of marketing metrics and drivers of impact
- Passion for food and beverage (craft beer a plus), the Fort Point brand and the city of San Francisco

Skills/Experience Preferred

- Bachelor’s or higher preferred

Bonus Skills (Optional):
SEO writing
Ad copywriting


$83,000 - $108,000


Paid sick time, paid holiday time off Health Care: 100% Employer contribution to Kaiser Gold plan and 50% for Dependents Eligible for Dental, Vision, Accident, Life, and Identity Theft group plans Eligible for Pet Insurance group plan 401(k) Commuter pre-tax benefits Medical and Dependent Care FSA pre-tax benefits



Resume Required


Cover letter Required


Other Application Requirements

In your cover letter, please answer and include: - What's your favorite Fort Point Beer and why?* - Please include links to at least 2 social media channels you’ve managed and include what time period (month/year to month/year) you managed that account.* - Please share links to 2 specific social media posts you are proud of. Please explain what parts of those posts you were responsible for (i.e. copywriting, photography, scheduling, etc.). - Please include a link to a photography portfolio or links to images you were responsible for shooting and editing.*