Charging What You’re Worth – Workshop Video

A close up of a handful of cacao beans above a large container full of cacao beans.

Learn how to establish the right Manufacturer’s Suggested Retail Price. In this discussion, we’ll remove some of the mystery from determining the optimal price for your product.

This workshop focuses on pricing strategies for companies. We will walk through different pricing frameworks to help remove the mystery around pricing so you can calculate your value and determine the “right” price for your brand in the marketplace. We’ll also discuss important pricing tactics to help you navigate a challenging and rapidly changing landscape.

Presenter:
SFMade Expert Consultant, Daniel Wiser – Daniel is a San Francisco-based marketing and strategy consultant focused on helping innovative consumer companies and their investors in the CPG, restaurant, and food retail space. Helping small businesses think big, and big businesses think small, always with a consumer-centric approach. Daniel can help with ideation, consumer research, product development, branding, and even help with operational and financial strategy.

Sponsored by:

SF OEWD

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SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107
P: 415 408 5605

Joyce Shulman – Board Development Committee
Principal at Sonder Collective

Joyce is an innovation strategist who is passionate about creating positive social change. She is a consultant at Sonder Collective, a social impact consultancy specializing in climate, humanitarian, and global health issues.

With 15 years of experience in various sectors, Joyce brings expertise in strategic planning, research, and developing solutions. Her work is fueled by her curiosity and commitment to making a difference. Before joining Sonder Collective, she worked at digital health startups, Kaiser Permanente Innovation, Elevance Health Innovation, and  PricewaterhouseCoopers Advisory Services. 

Joyce has a Master of Business Administration from the California College of the Arts and a Bachelor of Business Administration from Eastern Michigan University. She strongly believes in the power of creativity and entrepreneurship, which she promotes through graduate teaching at the California College of the Arts. She also served on the board of The Crucible, an industrial arts school in West Oakland. Currently, she serves as a founding advisory board member for COVEN, which focuses on activating spaces and places for monumental art. 

Joyce lives in San Francisco with her husband. They recently completed their first host experience within a cultural exchange program and are committed to hosting each year. In her free time, she enjoys adventuring in nature and collaborative public art projects with Five Ton Crane at Seaport Studios in Richmond.

SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107 P: 415 408 5605

Manufacture : San Jose

1608 Las Plumas Avenue
San Jose, CA 95133
P: 408 326 0591