About Bay Area Manufacturing

The Bay Area Manufacturing Initiative, a project of SFMade, was launched in 2016 to facilitate the creation of a well-defined and interconnected regional manufacturing ecosystem.

This Initiative brings together the economic development organizations of Bay Area cities and counties to strengthen regional connections and promote the growth of manufacturing in the Bay Area. Through city-to-city interactions, shared learning, and cooperation, the initiative fosters an environment where local businesses can thrive and flourish, contributing to the resurgent Bay Area manufacturing economy.

Outside of the Initiative, SFMade also provides direct advising services to select manufacturers in the East Bay.

 

 

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Advising

Looking for help with your local manufacturing business?
We’re here to help!


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Bay Area Manufacturing Initiative

We work to strengthen regional connections and promote the growth of manufacturing in the Bay Area.

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Our Values

Connection

We value connection—connection to people via community, partnerships, and collaboration; connection to the tangible via supporting the creation of physical objects; and connection to place via our investment in the future of the San Francisco Bay Area.

Empathy

We’re curious, supportive, and deeply invested in the success of our clients; we’re here to put the wind in their sails.

Resourcefulness

We are adaptable, creative, and entrepreneurial—we’re constantly seeking new and better ways to do things and sharing these ways with others.

Ambition

We’re passionate and driven; we believe in the power of small, intentional actions to create meaningful ripple effects that can positively transform our community and our region.

Meet Our Staff

Steve_Sellers

Steve Sellers

Chief Executive Officer

Jefferson McCarley

Chief Program Officer

Megan Fister

Director of Development

Alix Holleschau

Program Manager

BERT Duncan

Salesforce Administrator

Brigit_Nickol

Brigit Nickol

Building & Office Manager

Contact Us

We’re currently working remotely and in the field, but can be reached by mail at:

 150 Hooper St, Unit 200
San Francisco, CA 94107

For general inquiries, please contact us at [email protected]

Funders

Thank You!

SFMade expresses sincere thanks to our partners for their generous support and are proud to recognize the following funders whose generosity furthers our work to create a Bay Area in which local manufacturing is thriving, inclusive, and valued.

Handerly Foundation

Financials

We are a nonprofit 501(c)(3) organization and our EIN/tax ID number is 27-2850703. Click below to download our consolidated audited financial statements and 990s.

Audited Financial Statements
2022   2021   2020   2019   2018   2017
 
990s
2022   2021   2020   2019   2018   2017

About the Space

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Steve Sellers
Chief Executive Officer

415-408-5605 x 1

Steve has worked for over 25 years in strategic and operating roles in both for-profit companies and nonprofit organizations, in the government sector, and as a consultant. For the last four years he was the Chief Operating Officer and Chief Business Officer at NatureServe. Prior to that he was Chief Operating Officer at FairTrade USA, the leading third-party certifier and marketer of Fair Trade products in the United States. Steve’s consulting clients have included companies and organizations focused on environmentally sustainable manufacturing and agriculture, transparent supply chains, and investment in Black- and LatinX-owned businesses.

Steve co-founded and served as CEO of SourceTrace Systems, Inc., an enterprise software company providing secure transaction systems for critical sectors of developing economies. He founded two successful Internet companies, The Big Network (sold to eUniverse/FOX, NASDAQ:FOX), and Archetype Interactive (sold to The 3DO Company, formerly NASDAQ:THDO). He has served on several boards, including the Executive Board of Fairtrade Labelling Organizations, International (FLO) and Kyaro, a nonprofit that makes disability devices in Tanzania.

Steve grew up in Virginia and the Philippines. He received a BA in Cultural Anthropology from Stanford University, and an MBA from the Haas School of Business at the University of California, Berkeley. Before attending business school, he worked as a Foreign Service Officer for the US Department of State, with postings in Nigeria, Austria, Egypt, and Washington, DC. He speaks French and German, with a reading knowledge of Spanish.

Jefferson McCarley
Chief Program Officer

415-408-5605 x 7

Jefferson is the Director of Advising and Education at SFMade. He is dedicated to keeping his finger on the pulse of our member companies and providing them with technical assistance.

He brings more than a decade of direct experience as a Production Manager, Director of Operations and CEO of three different San Francisco manufacturers. Jefferson’s passions include designing ERPs, implementing Kanban inventory systems, lean manufacturing, employee management, and marketing on a budget.

He is our resident urban-biking coffee-obsessed Burner.

Jefferson holds a BA in Advertising from Texas A&M University.

Megan Fister
Director of Development

415-408-5605 x 6

Megan has over 20 years of experience in business management and client relations and is skilled at building partnerships, strategic planning, and organizational growth. Her deep understanding of the manufacturing industry, gained through her previous role as an Engagement Manager at SFMade, enables her to effectively advocate for the organization's members. Megan holds a BA in Art and Design from Brooklyn College.

Alix Holleschau
Program Manager

415-408-5605 x 3

Alix has over a decade of experience working in manufacturing, people management, and retail in Reno, Concord, Oakland, and currently lives in San Francisco. He is a specialist in the areas of account management, customer service, and IT.

Outside of work, Alix is a musician, enjoys puzzles, and loves bird watching.

Bert Duncan
Salesforce Administrator

Bert supports SFMade as our Database Administrator. With three years of experience in database management, he is certified by Salesforce and diligently protects our manufacturer's data. His detailed reports provide essential insights for our funders and seamless operations for our community programs. A crucial aspect of his role includes continuous maintenance and optimization of our database ensuring SFMade's mission to nurture a vibrant manufacturing sector in San Francisco is bolstered by a dedication to data quality and efficiency.

Brigit Nickol
Building & Office Manager

415-408-5605 x 5

Brigit is the Building and Office Manager at SFMade / 150 Hooper. Brigit brings 15 years of experience in building and operations management in hospitality and student housing. She acted as project manager to open 3 new properties across California and has consulted on projects from Hawaii to Dublin, Ireland.

Brigit is an avid traveler, a trained cook, and a music lover. She holds a BA in Spanish Language and Literature from the University of Washington.

Veronica Bell – Board Secretary
Lighthouse Public Affairs

Veronica Bell is a Partner with Lighthouse Public Affairs, the preeminent public affairs consultancy in the San Francisco Bay Area. In this role, she provides strategic guidance to clients facing regulatory, community, governmental and communications challenges in the San Francisco Bay Area.

Prior to joining Lighthouse Public Affairs, Veronica led Google’s Community and Public Policy efforts in the Bay Area from August 2009 to April 2014 through a period of enormous growth. While at Google, Veronica worked with government agencies, non-governmental organizations, community groups, environmentalists, and elected officials on a variety of efforts, including public-private partnerships, transportation planning, land use, and corporate philanthropy.

In addition to Veronica’s experience in a broad array of business areas, she has also been involved in many philanthropic and civic projects. She was a board member with the Center for Early Intervention on Deafness (CEID) and spent four years as a Director on the board of SPUR (San Francisco Planning and Urban Research). She currently serves as a Board Member of the San Francisco Zoo.

Veronica Bell is a native San Franciscan and is raising her three children in San Francisco.

Tracy Ericson – Board Treasury
Morgan Stanley Community Development Finance

Tracy Ericson is an Executive Director for Morgan Stanley’s Community Development Finance group where she manages the Community Development Financial Institution (CDFI) portfolio. Prior to her role, she was previously a Senior Vice President at Wells Fargo where she originated, underwrote, and managed a portfolio of New Markets Tax Credit (NMTC) investments. Tracy has been active in the financial services industry since 2000 and since that time has held positions in a range of departments including Capital Markets, Commercial Banking, and several positions within Community Development including Low Income Housing Tax Credits investments, private equity, and equity-equivalent investments to non-profit organizations. She is a graduate of Wells Fargo’s Wholesale Banking Credit Management Training Program and a recipient of the Golden Spoke award. In 2022, she was featured in the Top 100 People in Finance publication for her work in the community development finance field.

Tracy holds a Masters in Business Administration from Columbia University and University of California, Berkeley. She received a Bachelor of Science in International Business and a Bachelor of Arts in Spanish at the University of Denver. Tracy is actively involved in her community on the Board of Directors of the Performing Arts Initiative, SFMade, and Black Rock Arts Foundation. She is also a member of the Chamber of Commerce’s Leadership San Francisco program. She lives in Hood River, Oregon with her partner and two children where she enjoys spending time in the great outdoors of the Pacific Northwest.

Jon Knorpp
San Francisco Giants

Jon Knorpp currently serves as Senior Managing Director of San Francisco Giants where he oversees renovation and development of the team’s MLB spring training and MILB facilities as well as ongoing annual improvements to Oracle Park. Previously Jon oversaw entitlement and development of Seawall Lot 337/Pier 48 (Mission Rock), a 28-acre mixed-use master plan at the northern end of Mission Bay. Jon has over 35 years of real estate investment and development experience with urban residential, mixed-use and master plan properties nationwide. Prior to joining the Giants, Jon was a founding/senior partner with Wilson Meany Sullivan (WMS) where he oversaw entitlement, design, development and construction for several of the firm’s signature assets as well as third party asset repositioning for some of the Nation’s foremost banking institutions and private equity clients.

A Urban Land Institute Executive Board member, full member of SPUR, Board member for Place Made, 150 Hooper and SFMade, Lambda Alpha and Larkspur Heritage Preservation. Jon contributes much time to bettering San Francisco and his hometown of Larkspur.

Rosemarie Ovian – Board Chair
Cut Loose

Rosemarie Ovian is Co-Owner of Cut Loose, a women’s clothing company based in San Francisco. Her interest in apparel and textiles started at an early age from both a family background and as a native New Englander. Three of her grandparents worked in the apparel trades when they immigrated to the US; both grandmothers as seamstresses and a grandfather as a Master Tailor. They instilled a love of sewing, handwork and a sense of pride in making a tangible product. Growing up in New England gave her exposure to the old mills and traditions of domestic manufacturing. Fortunately her parents nurtured these interests and helped her to find a school that specialized in educating students for the textile and apparel industries: Philadelphia College of Textiles and Science, currently known as Philadelphia University. She received a B.S, in Textile Technology and minored in Apparel Production. An opportunity with Koret of California brought her to San Francisco and after a brief training period was promoted to the former manufacturing facility at 375 Alabama Street. At that time, there was close to 500 employees in the building; cutting, sewing, and pressing clothing. Her responsibilities included formulating piece work wages for the Union employees, setting up the floor plan for 100+ sewing machines and establishing an efficient flow through the factory. In 1989, she began her 25+ year tenure at Cut Loose as General Manager, overseeing the day to day running of the business. As the company grew, her involvement expanded to include overseeing an independent sales force and design. In her role as a business owner, the responsibilities have further diversified her skills by getting into the real nuts and bolts of maintaining and growing a viable business.

Cut Loose remains committed to manufacturing in the Bay Area, selling primarily to specialty/independent stores throughout the US, Canada and UK, and maintaining a niche product of very diverse garment-dyed clothing.

Wenli Wang – Board Vice Chair
Moss Adams

Wenli Wang is the partner in charge of the San Francisco and Walnut Creek locations of Moss Adams. As partner in charge, she is responsible for the locations’ brand building, culture, and the team’s growth and development.

Wenli was born and raised in China and immigrated to the United States after college. She leads the China team at Moss Adams and has built a vibrant practice in the cross-border space. Wenli serves as the cultural ambassador and business advisor for inbound China investors, and has built many long-term relationships over the years.

Since starting her public accounting career at Moss Adams over 20 years ago, Wenli has grown from a traditional tax advisor to a seasoned business consultant. She has taken various leadership positions within the firm and in the community. Wenli has served on the firm’s Tax Committee and Forum W Advisory Board, and currently sits on the firm’s Partner Admission Committee.

Wenli has been recognized on the San Francisco Business Times’ Most Influential Women (2015 and 2016), Working Mother’s Working Mother of the Year (2013), the Diversity Journal’s Women Worth Watching (2011) lists. Wenli currently serves on the boards for Bay Area Council, Peking University Education Foundation – North America, and SFMade. She received her bachelor degree in English Language and Literature from Peking University, China and MBA in Taxation from California State University.

Mark Dwight
Rickshaw Bagworks – Board Chair Emeritus and Founder

SFMade was conceived by Mark Dwight, a San Francisco entrepreneur, business owner and resident. Mark is the founder and owner of Rickshaw Bagworks, which he started in 2007. The company designs and manufactures its own branded products in its own San Francisco factory located in the historic Dogpatch neighborhood. Rickshaw sells directly to consumers via its own web site, and select specialty retailers. Prior to founding Rickshaw, Dwight was CEO of Timbuk2 Designs, another San Francisco-based bag manufacturing company.

Dwight is a Bay Area native, with 20 years experience in high-technology and consumer marketing, product development, and manufacturing operations. He currently serves on the Board of Directors of the San Francisco Chamber of Commerce, and as a Commissioner on the San Francisco Small Business Commission. Dwight has a B.S. in Mechanical Engineering (’82) and an MBA (’89), both from Stanford University.

SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107 P: 415 408 5605

Manufacture : San Jose

1608 Las Plumas Avenue
San Jose, CA 95133
P: 408 326 0591

SFMade

150 Hooper Street, Unit 200
San Francisco, CA 94107
P: 415 408 5605